Ethical search engine optimization

Some search engine optimization (SEO) companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. These dilute the quality of search results.

For this reason, search engines are constantly trying to trace out the spam techniques which webmasters might be using and possibly ban them from inclusion into their databases.

They continue to restructure their algorithms to prevent spammers from flooding the results page with irrelevant or low quality search results.

Search engines consider the following search engine optimization techniques as SPAM. For that reason, Bullseye Support  DOES NOT use or promote the below methods:

• automatically generated doorway pages
• cloaking and false redirects
• keyword stuffing
• hidden text or hidden links
• pages loaded with irrelevant words
• duplicated content on multiple pages
• misspelling of well-known web sites
• unrelated and centralized link farms
• other methods that try to trick search engines

You might get short term success with these techniques but it's very likely that your site will be banned from search engines if you are using one or more of these techniques. Your web business will be at severe risk if you use one of these methods.

Submitting alone doesn't guarantee visitors nor ranking:

Submitting your web site to search engines is vital, but it is not the most important step in your search engine marketing campaign.

It's much more important that your web pages are optimized for search engines. Many web sites are created in a way that prevents them from being included within search engines.

If your web pages are not search engine ready, it's futile to submit them. If the search engines index your web site at all, it will be listed on position 26,552 or worse. With a listing on that position, you won't get any visitors.

When you submit your web site URL to a search engines, you basically ask the search engine spiders to visit your web site and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't include your site in their database. 

Search engines must be able to find out what your web site is all about. They need to find text and links on your web pages and they also need to find the keywords for which you want to have high rankings on your web pages.

Search engine spiders and your web site:

Are you sure that search engines understand your web site? Search engines see your web pages with different eyes than web surfers.

A web page that looks great to the human eye can be totally meaningless to search engines. For example, search engines cannot read the text on the images of your web site, and many don't understand web languages such as JavaScript.

If you have a great looking web site that is meaningless to search engines, you won't be able to achieve high search engine rankings with that web site - no matter how good and interesting your web site content is.

In general, search engines cannot see content that is presented in the following file formats:

• images (GIF, JPEG, PNG, etc.)
• Flash movies, flash banners, etc.
• JavaScript and other script languages
• other multimedia file formats

Some search engines can index some of these file formats but in general, it's very difficult to obtain high search engine rankings if your main web site content is presented only in these formats.

File Size - With the exception of a select few documents that search engines consider to be of exceptional importance, web pages greater than 150K in size are typically not fully spidered. This is done to reduce index size, bandwidth, and load on their servers, and is important to anyone building pages with exceptionally large amounts of content. Keeping webpage size under 150K is highly recommended. As with any online endeavor, smaller file size also means faster download speed for users - a worthy metric in its own right as more than half on home Internet users today are still using dialup!

Search engines need text to index your web site. They cannot know what's written on your GIF or JPEG images or in your Flash movies. If you use a lot of images on your web site, you should also create some web pages that contain a lot of text. Also, remember to take advantage of the Alternate Text tag when adding images and other file format within your pages.

The key to high search engine rankings is to do the right things in the right order:

1. Find the right keywords for your web site.
2. Optimize your web page content for these keywords so that they can get high search engine rankings.
3. Submit your web pages to all important search engines and directories so that web surfers can find you.
4. Get links from other web sites and make sure that these links contain your keywords.