Many clients often ask "How do I know when my website is ready for promotion?". Below is an easy to use checklist to help you know when it is indeed ready:

Things you should have done:

1. Does your web site consist of at least six individual web pages?
o Yes o No

2. Does each of these web pages contain at least 200 words of visible text?
o Yes o No

3. Do your web pages contain so much text content that it is easy for web surfers and search engines to find out what your web site is all about?
o Yes o No

4. Are your web pages linked so that search engines and web surfers can find all web pages of your web site through the links on other pages of your site? 
o Yes o No

5. Do you have optimized at least four of your web pages for your keywords? Each web page should not be optimized for more than one or two keywords or key phrases. 
o Yes o No

6. Have you made sure that the HTML code of your web pages is valid so that search engines don't have difficulty when they try to index your web site? This is best achieved by using the built in editor of your site and not using content pasted directly from programs such as Micosoft Word, etc.
o Yes o No

7. Have you removed frames wherever possible on your web site? It is very difficult to get high search engine rankings with a web site that uses frames. 
o Yes o No

8. Have you made sure that you don't use a welcome page or intro page on your web site? Many search engines won't be able to index your site if you use such a page. Our websites are not supplied with a page such as this, so unless you have created one outside of our software, the answer should be yes.
o Yes o No

9. Do you use as few Flash elements as possible? Search engines cannot index them properly.
o Yes o No

10. Do your web pages look attractive to human web surfers although they are optimized for search engines?
o Yes o No

11. Would you go to your web site instead of a competitor web site if you were a web surfer? 
o Yes o No

 Don't cheat yourself. If you want to get the best results for your web site, you really should be able to make the positive choice on all the items before you proceed.